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The Handcrafted Gifs

Cartola F.C. is Brazil's biggest online fantasy soccer game. So, how could we make these fanatics sign up for the premium version? By empowering them on their digital communities, offering a premium form of pranking. Enter the Handcrafted GIFs, a unique form of content, tailor-made for players that migrated to the premium version, designed to enhance their pranksters status and that helped to sell the game itself.



Creative, Art Direction