Everyday more and more people watch tv while using their smartphones and tablets.
So how could TV Globo keep their audiences tuned after the programs ended? By redirecting them to the related content sites, through the very second screens they held in their hands. To do that, we hacked several programs' ending credits, showing them that the content they just watched was also available in one of Globo’s sites.
This happened live every single time, it wasn’t an automatic process. Results were staggering: a 13 day campaign with 80 million people impacted nationwide and peaking traffic at the websites moments after the hacks happened.